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Customer Story
CR

Catherin Rivers

Sr. Manager, Sales & Use Tax

Genuine Parts
Industry —
Location —
Employees —
Products —
Q

How are you measuring success with Avalara?

A
Right now, we've got a big cleanup going on on our side, just to make sure that we can get them. The most usability out of the Avila or tool. So, because you know what you put in is what's going to come out. I don't care what system you're using, but the ability to do, the campaign's is huge because we do a lot of Acquisitions. And so now we've got new customers flowing in. And so we need to be able to capture their exemption certificates, as quickly as possible. So, working with that team that we work with, It helps us to get those exemption certificate campaigns going, get the Letters Out, you know, and get the responses back to whether they're valid or invalid. This has been, this has been major for us because eighty percent of our customer base is are exempt.

Right now, we've got a big cleanup going on on our side, just to make sure that we can get them. The most usability out of the Avila or tool. So, because you know what you put in is what's going to come out. I don't care what system you're using, but the ability to do, the campaign's is huge because we do a lot of Acquisitions. And so now we've got new customers flowing in. And so we need to be able to capture their exemption certificates, as quickly as possible. So, working with that team that we work with, It helps us to get those exemption certificate campaigns going, get the Letters Out, you know, and get the responses back to whether they're valid or invalid. This has been, this has been major for us because eighty percent of our customer base is are exempt.

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